NEW WORK :: Timberland Mountain Athletics

Another herculean feat by the team, we created this landing page to support a national ad campaign including 4.1 million impressions in Harvard Square, a national primetime TV ad, and events around the country. We were aiming for a very young, savvy audience so we hit them hard and fast with this one. Mind your speaker volume.

http://mountainathletics.timberland.com






Creative Direction/Design/Writing: Myself
Lead Design: Steve Bowden
Flash Development: Katie Layman

NEW WORK :: Timberland Women

Timberland is reinvigorating it's women's brand and they needed our help to tell the world. Tying in with other campaign collateral, we created a site that is built to showcase the new, fresh clothing and footwear line with big bold imagery. We built a database and used XML and Flash to ensure a dynamic site that can be updated as the line evolves. Evolution of the design shown below.

http://women.timberland.com






Creative Direction/Design: Myself
Flash/XML Development: Chris Gregoire
Database Development: Ray Hyman

Timberland.com Redesign

In progress...the ongoing overhaul of Timberland.com and it's worldwide ecommerce sites. These are early information architecture documents outlining the global server structure, the page hierarchy, user paths and page layouts. Stay tuned.









Information Architecture :: Myself

NEW WORK :: Custom Boat Shoes

The team did a great job on this one. We updated the look and feel of our existing and popular boot configurator and added a brand new boat shoe configurator. For good measure, we went to the Dominican Republic for actual footage of the products being handmade.

Awarded a Silver Medal in the 2009 In-House Agency Forum design awards.

http://www.timberlandonline.co.uk/custom






Creative Direction: Myself
Lead Design: Steve Bowden
Flash Development: Chris Gregoire
Lead Developer: Katie Layman

NEW WORK : Shoot an Apple Contest

We were super excited that marketing bought our pitch for this one. We dreamed up a full scale campaign centered around the modest green apple. Encompassing social networking, on-site marketing, tying into Timberland's social responsibility efforts and the Green Apple Festival, this one has lots of arms. It just kicked off so grab a camera and tell your friends!

http://greenapple.timberland.com/
www.youtube.com/tblgreenapple







Creative Direction/Design: Myself
Lead Design/Concept: Steve Bowden

NEW WORK :: 474 Broadway

We had little time and a great big store opening to support in the heart of SOHO, NYC. Our solution was to create a page built out of the latest social networking technologies to allow for constant updates and a living, breathing experience. Check it out, and don't forget to visit.

http://www.timberland.com/474




Creative Direction/Concept: Myself
Lead Design: Chris Gregoire
Development: Ray Hyman

Mike Hallal Band Poster

Down home gut-bucket blues and good old fashioned rock and roll is what the Hallal Band brings to the table. I did this poster for their CD release party at the Lizard Lounge in Cambridge, Ma. Pick it up at your local internet music retailer today!